07 / Izoogi
Scope of work: Brand identity, Logo design, packaging design, web design, social media branding
Designed as part of Brand Identity course at Shenkar College (3rd year).
"Izoogi" is a handmade socks store located in Tel Aviv. It's owned by two sisters who are textile designers. The socks are manufactured locally, and handmade details are added to them at the sisters' studio in Tel Aviv. The branding is inspired by delicate nets created during knitting combined with ragged metal nets typically used as fences in urban environments. A combination of urban roughness and delicate hand work. The design is subtle and fine, in order to support the socks design, and not overshadow it. All packaging is handmade and combines hand sewn details.
